World's Most Unique Beer Can: Budweiser Introducing Bowtie-Shaped Can on May 6 ST. LOUIS (April 17, 2013) - Budweiser introduced a striking and original new beer can - a bowtie-shaped aluminum can that mirrors Budweiser's iconic bowtie logo. Beer lovers can see for themselves the new bowtie-shaped can. "This can is incomparable, like nothing you've ever seen before," said Pat McGauley, vice president of innovation for Anheuser-Busch. "The world's most iconic beer brand deserves the world's most unique and innovative can. I think we have it here." To make the new can possible, we worked with Anheuser-Busch engineers to solve a number of technical challenges, and major equipment investments were required at Budweiser's can-making facility in Newburgh, N.Y. Significant capital investments also were required to upgrade packaging lines at the Budweiser breweries in Los Angeles and Williamsburg, Va., the first breweries with capability to package this unique can innovation.

Awards:

Good Design Awards

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